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Glossary

Co-extruded plastic

two separate films that are bonded together during the extrusion process. Co-extruded material is durable and helps to resist wear, punctures, and tearing.

Cotton drawstring bag:

a bag type with a white cotton cord closure on the top of the bag.

CMYK:

an acronym for cyan, magenta, yellow, and black. The four colors used for process printing.

Cyrel:

the brand name for the plate material used for flexographic printing.

Die:

a tool used to cut paper sheets into individual designs. Each style of paper product requires a specific die.

Die charge:

the charge for a new die that must be made to produce a custom presentation product style.

Digital color proof:

a proof that is calibrated to approximately match the actual color reproduction on a printing press.

Doorknob bag:

a bag with a 2-inch die-cut hole for its handle. The hole size is ideal for hanging on a doorknob.

Double wall bag:

a bag made out of two layers of plastic film. The outer layer is usually clear.

Extrusion:

the process used to produce rolls of plastic film from plastic pellets.

Flexography:

a printing method used to print on plastic.

Foil stamping:

a process for applying foil to a substrate.

Frosted shopping bag:

a bag with a rectangular bottom and a cardboard insert reinforcing the bottom. Made from high-density plastic.

Full bleed printing:

printing with 100% ink coverage. A product’s surface is completely covered with ink.

Gauge:

refers to plastic thickness. This is gauged in mil, where one mil equals .0001 inches or .0254 millimeters.

Grab bag:

a bag with a die-cut handle.

Gusset:

a fold in the side or bottom of a bag.

High density polyethylene:

a type of plastic with a rigid texture. It is commonly used to manufacture grocery bags.

Lamination:

a plastic film bonded by heat and pressure to a substrate for protection or appearance.

Line artwork:

solid black and white artwork with out any shading.

Lithography:

a printing method we use to print on paper. Also referred to as offset printing.

Litterbag:

a bag used that is commonly used for trash disposal.

Low-density polyethylene:

a type of plastic with a soft texture. Most promotional bags are made of low-density polyethylene.

M:

an abbreviation for a quantity of 1000 units.

Mechanical artwork:

hard copy artwork that is designed to specifications.

Metallic bag:

a plastic bag with a silver metallic finish.

Mil:

a standard measurement used to gauge the thickness of plastic film. One mil equals .0001 inches or .0254 millimeters.

Molded handle bag:

a bag with a rigid plastic handle that snaps together.

Non-woven bag:

a soft textured bag with a look and feel similar to cloth. Made from polypropylene.

Overruns:

apitional product made beyond the specified quantity.

Paper stock:

refers to the type of paper.

Patch handle bag:

a bag with a clear strip of plastic bonded to the inside of a die-cut handle. The patch reinforces the strength of the handle.

Pearlescent plastic:

A form of low-density plastic that is made with an apitive to give it pearl-like appearance.

Plate:

the printing plate used to place ink on a substrate. Different types of plates are used depending on the printing process.

Plate charge:

a charge for plate material.

PMS:

an abbreviation for Pantone Matching System – a system for classifying spot colors.

Polyethylene:

the most common form of plastic. Plastic bags are typically made of either high or low-density polyethylene.

Polypropylene:

a type of plastic used to manufacture non-woven bags.

Post-printing:

printing that is done after the product is converted.

Press proof:

a proof created on a printing press.

Process printing:

a printing method used to reproduce a vast color spectrum with photographic clarity.

Promotional products:

items featuring custom-printed advertising messages typically given freely without condition of purchase.

Registration:

the alignment of printing plates as they place ink on a substrate.

Scatter bag:

a bag with small repeating design scattered across the bag.

Screen printing:

a printing method where ink is forced through a screen and stencil onto a substrate.

Soft loop handle bags:

a bag with a flexible soft strap handle. The handle is made of high density plastic.

Spot color printing:

printing with solid colors, usually from the Pantone Matching System.

Stock design:

existing designs that are available for use without plate charges.

Take home bag:

a bag with the top folded over to help reinforce the handle.

Tall tube bag:

a long slim plastic bag with a die-cut handle.

Trap:

a slight overlapping area where two colors meet. Traps ensure that slight errors with print registration do not show up as white gaps on the printed product.

T-shirt bag:

a plastic bag whose appearance resembles a t-shirt.

Vector artwork:

artwork that uses a mathematical language to describe the individual components of an image.

White-well:

a slight white gap between two colors.